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About Us

Our Strategic Plan

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England Golf has developed an ambitious strategic plan called ‘Raising Our Game’ to tackle golf’s challenges and create an even brighter future for the sport.

Vision

 
The vision is simple –

to inspire lifelong involvement in golf.

England Golf is at the heart of a network of partners, empowering and supporting a thriving community of golf facilities and golfers. They are widely recognised as being a forward-thinking and successful organisation. They are the driving force behind the vision.

Ambitions for 2017

 

1) To increase the number of people who play golf at least once a week from the baseline of 750,000 in 2014 to 910,000* by March 2017.

2) To reverse the decline in club membership which has been occurring annually since 2005 and stabilise club membership at the July 2014 level of 675,000 members.

3) To strengthen the talent development pathway from club to national level, leading to even more international success for English players.

4) To improve communications, governance and partnerships at all levels within England Golf.

Hundreds of individuals and organisations have contributed to the development of this strategy. There is strong support for the creation of a single vision, shared ambitions or goals and a clear strategy which can guide the work of many and encourage coordinated action around the key challenges and opportunities surrounding England Golf.

The strategy is built around the seven key themes or priorities that emerged strongly through the consultation process and which require coordinated action at club, county and national levels:
 
More Players
 
Increasing the number of players who play golf regularly.

More Members
 
Increasing the number of players in club membership.

Stronger Clubs
 
Supporting clubs to attract and retain members and to achieve a sustainable business model.

Winning Golfers
 
Identifying and developing talented golfers at every level, leading to international amateur success.

Outstanding Championships
 
Providing excellent championships and competitions for golfers of all levels.

Improved Image
 
Changing the perception of golf and improving communications within the sport.

Excellent Governance
 
Improving the governance, building the infrastructure and strengthening the partnerships to develop golf in England.

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